Family Attraction · Hershey, PA
Hershey's Chocolate World is the free-to-enter flagship attraction at 101 Chocolate World Way in Hershey, PA, right beside the Hersheypark entrance. The signature draw is the free Hershey's Chocolate Tour ride that carries you from cocoa bean to wrapped bar (with a sample at the end), surrounded by ticketed hands-on experiences like Create Your Own Candy Bar and the world's largest Hershey's store. For us, it's the rare Hershey stop that's genuinely free to walk into and works rain or shine.

Our take If you're routing a Hershey day, use Chocolate World as your free bookend hit the chocolate tour ride and grab souvenirs before or after Hersheypark, and duck inside here when an afternoon thunderstorm chases everyone out of the park. We're about 15 minutes east in Grantville if your trip hits a snag.
Of all the spots we send Hershey-bound visitors to, this is the one we describe as the easiest 'yes.' Walking into Hershey's Chocolate World costs nothing, and the headline attraction the Hershey's Chocolate Tour ride is free year-round and doesn't require a ticket. You climb into a slow-moving car, roll through a cartoonish recap of how a cocoa bean becomes a candy bar with singing cows and all, and get a chocolate sample at the end. It takes only a few minutes, the line moves, and even toddlers and grandparents can do it. That makes it a perfect low-commitment first stop when you're not sure how a day in Hershey is going to shake out.
Beyond the free ride, most of what's inside is à la carte. Create Your Own Candy Bar lets you pick ingredients, design a wrapper, and watch your bar come down the line. There's the Hershey's Great Candy Expedition (a train-themed cinematic ride), Hershey's Unwrapped (a theatrical tasting show), the Hershey Trolley Works tour around town, and a Reese's option where you build a customized one-pound cup. Those carry separate paid tickets, often sold as bundles. We won't quote prices the company changes them and runs bundle deals so plan to confirm current ticket options and pricing on chocolateworld.com before you go, especially if you want to pre-buy the popular timed experiences.
The other half of the building is essentially a giant chocolate marketplace: the world's largest Hershey's store, plus a food court with milkshakes, bakery treats, s'mores, and full meals. Because it's free to enter and sits right at the Hersheypark gate, locals and tourists alike use it as a regroup point a place to cool off in summer, kill time before a reservation, grab souvenirs, or duck inside when a thunderstorm rolls over the park. If you're coming from out of town and Hersheypark is the main event, budget an hour here on either end; it's the natural bookend to the day.
The signature attraction and free year-round, no ticket required. A short, slow-moving dark ride that walks you from cocoa bean to finished candy bar, with a chocolate sample at the end. Family-friendly and accessible for all ages.
See the official site →A ticketed, hands-on experience where you choose your ingredients, design a custom wrapper, and watch your personalized bar come down the production line. Popular with kids and often sold as a timed-entry experience.
Check tickets →Paid attractions including Hershey's Great Candy Expedition (a train-themed cinematic ride), Hershey's Unwrapped (a theatrical tasting show), Hershey Trolley Works (a guided tour around town), and a customized one-pound Reese's cup. Frequently offered in bundles. Confirm current options and pricing on their site.
View experiences & pricing →Free to browse: the world's largest Hershey's store for candy and souvenirs, plus a food court with milkshakes, bakery treats, s'mores, and full meals. A handy regroup or rain-shelter stop right at the Hersheypark gate.
Hershey's Chocolate World is open year-round, but daily hours shift with the season and with Hersheypark's calendar, and they extend for holidays and special events. Always confirm the exact hours for your date on chocolateworld.com or by calling ahead before you drive out.
Hershey's Chocolate World is in Hershey, PA. The map shows both pins — Hershey's Chocolate World and our shop in Grantville — so you can see exactly where it sits relative to us.
Walking into Hershey's Chocolate World is free, and so is the signature Hershey's Chocolate Tour ride no ticket required, year-round. The store and food court are free to browse too. The other attractions (Create Your Own Candy Bar, the cinematic rides, the theatrical tasting show, the trolley tour, the custom Reese's cup) are ticketed and often sold in bundles. We don't list prices because they change confirm current ticket options on chocolateworld.com.
Weekday mornings right at opening are the calmest. It gets busiest mid-afternoon on summer weekends and whenever Hersheypark has a big event or concert next door, since the two share the same area. If you only want the free ride and the store, a quick weekday morning visit is easy; if you want the timed hands-on experiences on a busy day, reserve them online ahead of time.
If you're just doing the free chocolate tour ride and browsing the store, 45 minutes to an hour is plenty. Add the ticketed experiences a candy bar build, a show, the trolley and you can easily fill two to three hours. Most visitors we talk to treat it as a one-hour bookend on either side of a Hersheypark day rather than a full destination on its own.
Yes. The free chocolate tour ride is slow and gentle, fine for toddlers through grandparents, and the building is stroller- and wheelchair-friendly. It's also a solid rainy-day or beat-the-heat option since most of it is indoors and free to enter. Just know it's a large space, so wear comfortable shoes you'll do a fair bit of walking.
It's at 101 Chocolate World Way in Hershey, PA, right beside the Hersheypark entrance. It shares the Hersheypark area, so on big event and peak-summer days the lots fill and you may park in overflow and walk a bit arrive early when you can. From our shop in Grantville it's roughly a 15-minute drive west.
Chocolate World sits right at the Hersheypark gate, so it pairs naturally with the rest of a Hershey day and with a few of our nearby favorites.
Chocolate World sits right at the park entrance the obvious main event to build your day around.
A grown-up stop a few minutes away for when the kids' chocolate energy needs a counterweight.
If something goes sideways on your trip, we're a short drive away in Grantville and happy to help.
Verified via: Hershey's Chocolate World — official site · Hershey's Chocolate World — Hours of Operation (official) · Hershey's Chocolate World — Visit Hershey & Harrisburg (HersheyPA.com)
Hershey's Chocolate World is an independent local attraction we're featuring in our guide — we're not affiliated. Details are from the place and public sources and were accurate at the time of writing; please confirm current hours before visiting.